These guidelines show how to use the SwiftGG mark, wordmark, colors and typeface so the brand stays consistent everywhere it appears. 本规范说明如何正确使用 SwiftGG 的图标、文字标志、品牌色与字体，确保品牌在任何场景下都保持一致。
SwiftGG is a community and platform for Swift developers. Our logo is a friendly bird — open, curious and quick. Treat it as the signature of everything we make. SwiftGG 是面向 Swift 开发者的社区与平台。我们的标志是一只友善的小鸟——开放、好奇、敏捷。请把它视为我们一切作品的签名。
Consistency builds trust. When you reach for the logo, follow the rules here: don't redraw it, don't recolor it, and always give it room to breathe. 一致性建立信任。使用标志时请遵循以下规则：不要重绘、不要改色，并始终为它留出呼吸的空间。
The logo has three parts: the bird mark, the wordmark, and the lockups that combine them. 标志由三部分组成：小鸟图标、文字标志，以及二者组合而成的锁定版式。
The bird. A blue outline body, an orange belly, and a blue eye. Use alone for avatars, app icons and favicons. 小鸟本体：蓝色描边身体、桔红色肚子、蓝色眼睛。可单独用于头像、应用图标与站点图标。
“SwiftGG” set in Dongle. Swift is always Swift Blue; GG is always GG Orange. Never re-typeset it in another font. 使用 Dongle 字体的 “SwiftGG”。Swift 恒为 Swift 蓝，GG 恒为 GG 桔。切勿用其它字体重排。
Mark + wordmark in a fixed relationship — available both horizontal and stacked. Horizontal for wide spaces, stacked for square ones. Don't rebuild the spacing yourself. 图标与文字以固定关系组合——横版与竖版均提供。横版用于宽幅场景，竖版用于方形场景。请勿自行调整间距。
Four official versions cover every background. The full-color mark is primary — reach for it first. 四个官方版本覆盖所有背景。彩色版为主版本，请优先使用。
On white or light, calm backgrounds.用于白色或浅色、干净的背景。
For dark or photographic backgrounds. An outline wraps the bird and the body is filled, like a die-cut sticker — so it never disappears into a plain white blob. 用于深色或照片背景。轮廓描边包裹小鸟、内部填充，形成模切贴纸的效果——避免变成一团纯白。
Single-color print, engraving, stamps, faxes.单色印刷、雕刻、印章等受限场景。
Reversed out of a solid brand color or solid dark.反白置于纯品牌色或纯深色之上。
Keep other graphics, type and edges at least x away from the logo, where x equals half the height of the mark. 其他图形、文字与边缘应与标志至少保持 x 的距离，其中 x 等于图标高度的一半。
When in doubt, use more space rather than less.拿不准时，宁可多留空间，不要更少。
Below these sizes the eye and belly start to merge. Don't go smaller. 小于以下尺寸，眼睛与肚子会糊在一起。请勿再缩小。
Minimum 24 px wide最小宽 24 px
Minimum 28 px tall最小高 28 px
Minimum 8 mm最小 8 mm
Swift Blue and GG Orange. Click any swatch to copy its hex. Swift 蓝 与 GG 桔。点击任意色块即可复制 HEX。
Dongle is the logotype typeface — it draws the “SwiftGG” wordmark and nothing else. Running text (this page included) uses the native system sans. Dongle 是文字标志专用字体——只用来书写 “SwiftGG” 字标，不用于其它地方。正文（包括本页）一律使用系统无衬线字体。
Dongle Regular (400) — rounded and friendly. Use it only for the logotype; never set body copy in it. Dongle Regular (400)——圆润亲切。仅用于文字标志，切勿用于正文排版。
Download (free, OFL): 下载（免费，OFL）：fonts.google.com/specimen/Dongle
System UI sans — San Francisco (Apple), Segoe UI (Windows), PingFang SC for Chinese. No webfont needed; it’s already on the device. 系统无衬线字体——San Francisco（Apple）、Segoe UI（Windows），中文使用 PingFang SC。无需加载网页字体，设备自带。
Color on white / mist.彩色置于白 / 浅灰。
White on Swift Blue.纯白置于 Swift 蓝。
Sticker on dark.贴纸置于深色。
Sticker on photo.贴纸置于照片。
Eight things that break the brand. If you've done one of these, reach for an original file instead. 以下八种做法会破坏品牌。若你这样做了，请改用官方源文件。
Don't stretch or squash.不要拉伸或压扁。
Don't rotate or tilt.不要旋转或倾斜。
Don't recolor.不要更改颜色。
Don't add shadows or effects.不要添加阴影或特效。
Don't drop a flat white bird on a photo — use the sticker.不要把纯白小鸟直接放到照片上——请用贴纸版。
Don't use on low-contrast / clashing color.不要置于低对比或冲突的色彩上。
Don't reorder or recolor the wordmark.不要调换或改色文字标志。
Don't box, outline or add containers.不要加框、描边或容器。
Everything you need — logos in SVG, the Dongle font, and this guideline — in one zip. 你需要的一切——SVG 标志、Dongle 字体以及本规范——打包在一个 zip 中。
↓ Download Press Kit (.zip)下载素材包（.zip）